Conestoga College's Promotional Video

Project overview

This promotional video was designed to bring Conestoga College’s mission, vision, and tagline to life through storytelling and visual design. The aim was to creatively communicate the college’s core values—empowering students, promoting innovation, and driving positive societal impact. 

The video highlights how Conestoga prepares students not just for careers, but for meaningful contributions to the world. By weaving together powerful visuals and clear messaging, the video reinforces the college’s commitment to inclusion, excellence, and forward-thinking education. 

It serves as an inspiring introduction to what Conestoga stands for and how it positions itself as a leader in the academic space. 

Challenges & constraints

  • Abstract themes: Communicating concepts like innovation, inclusion, and excellence in a short visual format required creative interpretation. 
  • Tone alignment: The video needed to maintain a formal and inspiring tone that reflected the college’s reputation and values. 
  • Resource limitations: As a student project, I worked with limited access to original footage and institutional branding assets. 

These constraints pushed me to be resourceful in both scriptwriting and visual selection while ensuring the final piece stayed aligned with Conestoga’s brand identity. 

Projects solution

  • Narrative flow: Structured the video to progress from the college’s core mission to its broader vision and future-forward goals. 
  • Visual consistency: Selected impactful visuals and animations that reflect learning, diversity, and community. 
  • Brand alignment: Incorporated Conestoga’s tagline and core values in both tone and design to ensure authenticity. 

The result is a clean, emotionally engaging promotional video that represents Conestoga’s purpose and aspirations, suitable for use in marketing, onboarding, or student outreach. 

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Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Conestoga College's Mission, Vision and Tagline

Category

Branding & Identity

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